Committed

You know how when you type the same word over and over again, you begin to feel like it's not really a word? It loses all meaning somewhere along the way, and just becomes a jumble of letters with no real point. I can only guess that in the construction of this website, the writer must have started to get that feeling about the word "commitment." While the word itself doesn't actually appear all that often, if it's in the mission statement of the company you work for, you likely see it pretty regularly. On the website, in letterhead, in signs around the office. That sort of thing. And that can make it really difficult to spell the word correctly, especially when it's a different form of the word.

It's a lot of words.

Check out the last word. It's COMMITMENT. But seriously, I wish that was the only problem this website has. If you have a few minutes, check out the whole thing. It didn't seem like a good idea to reproduce it here, but it's worth your time. Apostrophails, typos, and formatting errors abound. It's a sound demonstration of why a LOT of words isn't necessarily the best way to communicate. Packing All The Words into a website isn't a great way to pitch your company. Getting straight to the point and not wasting a potential client's time is.

Something to think about the next time you're writing copy for your organization. Or the next time I'm telling someone a story. I do so LOVE to use as many words as possible.

(Thanks, AB!)