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We all make errors, and sometimes, those errors can make us look like idiots. Especially when that error gets published out in the world, even though it likely went through a host of gatekeepers to get there. And that's why we're here. To shame those gatekeepers with an internet scarlet S. I don't expect you to be perfect. It takes a village, and every village has an idiot. But for the sake of your company's reputation, hire a village that has at least one member THAT CAN SPELL.

Thursday, October 4, 2012

A quickie

This is a quick one, y'all, to get the day started.

You have to tell me what you think of this. Obvs, I have my own opinions. Here, have a look:

Screengrab by IU
SEA is obviously a play on words, right? So, does it need to be set apart somehow? I think so. Quotes would be fair, as would caps, perhaps, since this is just a FB ad. It seems like a mistake without any indicator to point out that they're in on the joke.

I think I would also find a way to highlight the title of the movie, since that's what the ad is for. Maybe italics? Or maybe use the caps lock here? I don't think a FB ad has to follow a style manual. But it could be a stronger ad, for sure.

What do you think?

(Thanks, IU!)


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