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We all make errors, and sometimes, those errors can make us look like idiots. Especially when that error gets published out in the world, even though it likely went through a host of gatekeepers to get there. And that's why we're here. To shame those gatekeepers with an internet scarlet S. I don't expect you to be perfect. It takes a village, and every village has an idiot. But for the sake of your company's reputation, hire a village that has at least one member THAT CAN SPELL.

Thursday, May 31, 2012

You say to-MAH-to...

This one's kinda silly. I mean, if you have clip art of the product you're selling RIGHT THERE, why not check the spelling against what the package says? But I can see how that would be a lot of trouble to go to. (I can't.) I understand how you might be in a rush to sell as much ice cream as possible. (I don't understand at all.)

@MykeCole, via @c_v_thomson
Let's just all admit right up front that the worst part of this sign is that this amazing ice cream sale happened back in early May, and we missed it.

Also, Ice Cram is totally the name of the latest hockey movie starring Russell Crowe and Tim Robbins, about a man (Robbins) who's been given months to live, and his best bud (Crowe), who just wants to help him cram in a few more games of hockey before he goes to that magical ice rink in the sky. Oh, and maybe win an Olympic gold medal along the way. Tagline? Duh. CRAM THIS!

(Please see this link for source of this photo. HT to loyal reader and internet buddy CP for flagging this sign for me!)
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2 comments:

  1. AnonymousMay 31, 2012 at 11:49 AM

    Did you also notice that they managed to misspell "Breyers" even though a picture of the product is right below? "Beryers Ice Cram." Dessert of champions! (This is Lauren, BTW. Hi from Atlanta!)

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    Replies
    1. TigerpantsMay 31, 2012 at 1:13 PM

      Yes! The whole thing is a fail. It's RIGHT THERE! All the info you need, sign typer! (Hi, Lauren! Thanks for visiting! How's that southern summer heat hitting you?)

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