I think we've talked about this before, but crafting an email to sell your brand must be difficult. You want to say just the right thing to keep people interested and make sure they want what you've got, but you can't go too big. You have to maintain the tone of the brand, too, whatever that is. So, it must be a relief when you finish the email. You get all your HTML all worked out, images, any graphics, all that stuff. WHEW! Just have to type up a subject line, and get that baby out to the customers! Yay!
But sometimes, that's where it all falls apart. Have a looksy.
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| Do tell. |
I just don't even really have anything to say about this. Except that this sounds more like a digestive issues thing rather than a fashion thing, and I'm pretty sure you never really want those two to mix.
Another one:
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| One day, we should debate the necessity of "Spider-Man 2" |
Do you want to talk about how many times I tried to get a clean crop of that above subject line? No? Me, either. Let's pretend it looks totally clean. ANYWAY, Shailene probs had no idea her name was complicated. After all, they were able to get it right in the email:
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| Kevin Kline as Errol Flynn? Tell me more. |
That's TWO letters they missed in the subject line. TWO. I feel like two goes beyond a typo. Two is just an error. An error they sent out to all their subscribers.
That's awkward. Because you know none of those "get your email back" things ever really work. So, it's just out there in the world. I'm pretty sure this is one of the reasons the liquid lunch was invented. Go on, email typer, throw a few back! Maybe you screwed up some famous girl's name. But at least you'll be too drunk to care!
Happy Monday!
(Thanks, CR!)
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