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We all make errors, and sometimes, those errors can make us look like idiots. Especially when that error gets published out in the world, even though it likely went through a host of gatekeepers to get there. And that's why we're here. To shame those gatekeepers with an internet scarlet S. I don't expect you to be perfect. It takes a village, and every village has an idiot. But for the sake of your company's reputation, hire a village that has at least one member THAT CAN SPELL.

Wednesday, August 8, 2012

A bargain!

Sometimes, it's possible for an advertisement to be TOO clever. Right? You know what I mean. So clever that it's actually looped back around past Crazy and into Not Sense-Making. I think, without further explanation, that's what happened here.

Photo by AD
I suspect they meant for this to be clever. Quotation marks might have helped sell it, don't you think? Or a wacky font. Something to set this CHEEP apart, so that we know THEY know it's not the way cheap is spelled. It's a fairly serious sign. There are no crazy chickens dancing around, or even baby chickens, or a silly font, or clip art. That lady off to the left looks embarrassed to be there. Though maybe she's just laughing at HOW FUNNY cheap is when spelled that way! She's all, "CHEEP! HA! That Albertsons is SO FUNNY! And AFFORDABLE! AND FUNNY!" JAZZ HANDS! C'mon. Someone talking like that is totally doing jazz hands WHILE talking like that. I'd be doing it, but jazz hands make it hard to type.

I think we can all agree that cheap would have totally sufficed here. Leave the cheeping to the professionals. Adorable baby chickens, of course. In little professional baby-chicken-sized suits! SO CUTE.

(Thanks, AD!)


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