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We all make errors, and sometimes, those errors can make us look like idiots. Especially when that error gets published out in the world, even though it likely went through a host of gatekeepers to get there. And that's why we're here. To shame those gatekeepers with an internet scarlet S. I don't expect you to be perfect. It takes a village, and every village has an idiot. But for the sake of your company's reputation, hire a village that has at least one member THAT CAN SPELL.

Monday, August 6, 2012

CHYRON ME, BABY.

Part of this job I used to have involved posting the show I was working on. For those of you who don't know what this means, let me 'splain. Basically, I would work with an editor to take the show we had shot in the studio and get it ready to deliver it to the network. So, we would string it out, filling in segments where they belonged after the host introduced the segments. We would make sure the timing of each act of the show worked, and that the entire show timed out properly, so it would fit in the half hour we were allotted, with commercials. Also, I was in charge of the lower thirds--making sure each person was labelled correctly, and that each movie we were discussing had the correct title. As you can imagine, I was pretty good at this. Checking the movie titles was especially challenging, because as y'all know, studios don't always follow proper grammar rules. They can pretty much do what they want, and you have to match whatever they have, because they own the title in whatever way they've composed it. You follow me? So, if they drop a comma in the wrong place, or capitalize a weird word, or use specific articles, it's the way they want it, so you just have to roll with it. And sometimes, it gets really confusing, because it'll be on the movie poster in all caps, but on the website, it's listed a couple different ways, and you have to sort of guess what they mean.

Anyway, it was a challenge some weeks to come to a consensus on how they wanted their title to look. And there was always someone that disagreed, and that person had to be voted down. And sometimes punched. Ok, never punched. Not that I didn't think of it more than once.

So, when my internet buddy CP sent me this article, with this error, it was that job that came to mind. Because this would have never made it past me:

Do you see it? Bottom line.
This is just tragic to me. In googling for the AP style rules regarding movie titles, nothing said "make sure you spell the words correctly" and "use the entire title," because I feel like AP assumes you will do  that part first. According to google, the correct title is "The Dark Knight Rises." You don't get to drop words, and you certainly must get all the words right. This could have been checked with a very quick google, and for sure, Politico knows better. They just didn't bother. Nor have they gone back in to fix it. Thanks for being an example for America, Politico. Well done. LOSERS.

(Thanks, CP!)

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