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We all make errors, and sometimes, those errors can make us look like idiots. Especially when that error gets published out in the world, even though it likely went through a host of gatekeepers to get there. And that's why we're here. To shame those gatekeepers with an internet scarlet S. I don't expect you to be perfect. It takes a village, and every village has an idiot. But for the sake of your company's reputation, hire a village that has at least one member THAT CAN SPELL.

Tuesday, August 21, 2012

The Squiggles

Today we're going to look at another great source of spelling/grammar errors: the promotional email. I don't know why it happens so often. In theory, whoever is typing these things up must be doing so on a system that has the Red Squiggle of Doom to tell you when you've misspelled something. I can understand ignoring the Green Squiggle. Sometimes, it doesn't know what it's talking about. But the Red Squiggle is often right, and it's usually worth investigating if it comes up.

Also, if you know you're a bad speller, and you've shut the Squiggles off because they appear all the time, AND you're doing work for an organization, just go ahead and turn those bad boys back on. Even if you find them annoying, I'm pretty sure the company paying you DOES NOT.

This first submission is from my friend MLW. She said that she's gotten TWO emails with this same misspelling, which is really sad, since it's a tremendous story they're promoting. Here's as much of the email as I could screengrab:

You can find this charity on Facebook!
And here's a closeup of the error:

Gesundheit.
Yeah, that's just a shame. As I've said before, it's tough to take your organization/company/manifesto seriously if you can't be bothered to spell it correctly. If you're doing great work and promoting a nice charity, you should take the time to pay attention to the Red Squiggles. They just want you to appear intelligent and respectful.

(Thanks, MLW!)

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